International Journal Operations Production-Myassignmenthelp.Com

Question: Discuss About The International Journal Operations Production? Answer: Introducation The mission of the start-up company is to launch a fruit shop for the students of Mawson Lake campus of UniSA, in order to serve them with fresh fruits (Blank 2013). The company also has the mission of incorporating innovation and presenting the fruits in a tasty and healthy way. Team structure The team of 5 people are needed to start the business. The flow of supply of fresh fruits has to be ensured, by taking quotations from various suppliers and choosing the best one. The initial investment of 15000$ are needed. The breakups are as follows: Rent: 5000$ Suppliers: 4000$ Wages to the employees: 3000$ Inventory and stationeries: 3000$ Automated information system will be used for accounting and billing. Customers and strategies to attract customers The customers are mainly the students of Mawson Lake campus of UniSA. Since the shop is opened inside the campus, hence the best suppliers needs to chosen. The main strategies that the start-up business will take up are the low cost and discounted price, yet fresh fruits, served with innovation. Since the target customers are the students, hence low price strategy is the best and most appropriate strategy, with incorporation of innovation. Competitors The main competitor is Woolworths. However, the price of the fruits are high at Woolworths, hence the start-up business is not able to receive high competition from Woolworths. The red ocean strategy for the company is to focus on the students of Mawson Lake campus of UniSA (Wapshott 2014). The blue ocean strategy of Woolworths is to expand in the Asian market and venture into unknown zones. Mintzbergs 5P Plan- Plan for setting up the business Ploy- Keeping the price low Pattern- The pattern is to provide fresh fruit at a low price Position- Fresh fruits for the students of Mawson Lake campus of UniSA Perceptive- Develop a brand image Generic strategy suitable for the business The cost leadership generic strategy will be used by the start-up business. This will ensure that the company will grow steadily. McKinseys Seven Degree of Freedom for growth Maximising existing customers- High discounts given to the customers Attracting new customers- High discounts given (Brooks et al. 2014) Innovation of the products- Fresh fruits being sold with innovation Innovation of value-delivery system- Ensure timely supply Improving industry structure- Ensuring working of all the components Geographical expansion- The Company is not focusing on geographical expansion Stepping out into new business- Since it is a start-up, hence venturing into new business is not done. Components of IT strategies The database management and the accounting system are the major IT strategies that are to be taken up by the start-up company. High-level enterprise architecture The Open group architecture framework could be used as a high level architecture for the start-up business of selling fresh fruits. This architecture is useful for ensuring successful setup of the business. Minimum expected cost to purchase The minimum expected cost of the purchase and setting up, estimated to be $15,000. This includes the cost for renting the shop why the fruits rich source along with paying wages to the employees, purchasing from the suppliers and for inventory and stationery management. The inventory and stationery includes the computer system with advanced database and accounting system alarm with other stationeries are the required for setting up the fruit stall. Reasons for failure of the strategies If the strategy taken up for the business fails in the next 12 months the probable reasons include the lack of planning, lack of adequate market research,lack of steady flow of capital, in experience in the field of business or any other unforeseen reason (Hartmann et al. 2016). Simons seven questions Customers- The students of Mawson Lake campus of UniSA Core values- Selling fresh fruit Critical performances- Fresh fruits at low price Strategic boundaries- Planning and market analysis (Mullins 2013) Creative tension- Innovation in processing and serving the fruits Commit- Committed to serve fresh fruits at low price to the students of Mawson Lake campus of UniSA Strategic uncertainties- Threat from rivals Operaion governance mechanism for: Budget and expenses- efficient financial controller Availability of services during extended hours- well trained and diligent employees Suppliers- quality control mechanism References Blank, S., 2013. Why the lean start-up changes everything.Harvard business review,91(5), pp.63-72. Brooks, G., Heffner, A. and Henderson, D., 2014. A SWOT analysis of competitive knowledge from social media for a small start-up business.The Review of Business Information Systems (Online),18(1), p.23. Hartmann, P.M., Hartmann, P.M., Zaki, M., Zaki, M., Feldmann, N., Feldmann, N., Neely, A. and Neely, A., 2016. Capturing value from big dataa taxonomy of data-driven business models used by start-up firms.International Journal of Operations Production Management,36(10), pp.1382-1406. Mullins, J., 2013.The New Business Road Test: What entrepreneurs and executives should do before launching a lean start-up. Pearson UK. Wapshott, R., 2014. Book review: Resourcing the start-up business: Creating dynamic entrepreneurial learning capabilities.International Small Business Journal,32(4), pp.473-474.